SO CAL MARKETING UPDATE
Knowing how your potential customers are behaving online is critical to growing you business in this digital age. That's why we have provided statistics specific to Southern California consumers below. Use it as a foundation for your marketing strategy so you can capture their attention, nurture the relationship and close the sale!
SOCIAL MEDIA
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50% of consumers increased their social media usage in the last six months
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People check their phone 59 times a day
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90% are connected with a brand on social
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Facebook is the most used platform
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Average consumer spends 2.5 hours per day on social media
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63% of customers expect companies to offer customer service via social media
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Social marketing is used by 83% marketers
Search & seo
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Google ad spends are averaging a 2x ROI
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49% of companies get over 1,000 views off their Google My Business listing each month
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Over 75% of internet users don’t bother to scroll past the first page of search engine results
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The two most important signals to rank websites for search include high-quality content and link-building efforts
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88% of people say they trust online reviews and ratings of your company
content
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The value your content provides is voted the most important part of content success by marketers
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96% of people have watched an explainer video to learn more about a product or service
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62% of consumers wanted to see more video content from a brand or business they support
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Regular blogs produce 67% more direct leads
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For every $1 spent on email marketing, you can expect an average of $33 in return.
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Content marketing costs 62% less than traditional methods
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86% of B2B organizations outsourced content creation in 2020
website
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78% of people perform product/service research online before purchasing
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Bounce rates, or the number of people who leave your website, increase by as much as 50% for each extra second your page takes to load
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Video is 52 times more likely to appear on the first page of Google than a text-based page
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Users only read 20% of the words on a page
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70% of searches on mobile lead to action within one hour
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The average person will only wait 4 seconds for a website to load