Pro AV MARKETING UPDATE
Knowing how your potential customers are behaving online is critical to growing you business in this digital age. That's why we have provided statistics specific to the Pro AV industry below. Use it as a foundation for your marketing strategy so you can capture their attention, nurture the relationship and close the sale! And if you need help, we are here for you.
SOCIAL MEDIA
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50% of consumers increased their social media usage in the last six months due to COVID-19
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People check their phone 49 times a day
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​85% are connected with a integrator or manufacturer on social media
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Facebook is the most used platform
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Average consumer spends 1.5 hours per day on social media
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59% of customers expect companies to offer customer service via social media
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Social marketing is used by 81% marketers
Search & seo
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Google ad spends are averaging a 2x ROI
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49% of integrators get over 1,000 views off their Google My Business listing each month
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Over 79% of end-users don’t bother to scroll past the first page of search engine results
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The two most important signals to rank websites for search include high-quality content and link-building efforts
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85% of end-users say they trust online reviews and ratings of your company
content
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The value your content provides is voted the most important part of content success by marketers
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96% of end-users have watched an explainer video to learn more about a product or service
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65% of end-users wanted to see more video content from integrators and manufactures
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Regular blogs produce 67% more direct leads
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For every $1 spent on email marketing, you can expect an average of $24 in return.
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Content marketing costs 62% less than traditional methods
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81% of integrators and manufactures outsourced content creation in 2020
website
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78% of end-users perform product/service research online before purchasing
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Bounce rates, or the number of people who leave your website, increase by as much as 50% for each extra second your page takes to load
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Video is 52 times more likely to appear on the first page of Google than a text-based page
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Visitors only read 20% of the words on a page
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70% of searches on a mobile device lead to action within one hour
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The average website visitor will only wait 4 seconds for a website to load